Innovation

Information, training, trends, design, communication, sales, market scenarios, design of points of sale: all this and much more in an impressive programme of workshops held by authoritative experts in the various disciplines covered.

TITLES AND CONTENT - 2013 MEETINGS; conferences and workshops are divided into 3 theme areas:


Calendar of meetings (updated as of October 7 2013)

PROGRAMME 2013

SUNDAY 13 OCTOBER 2013
Ora Blue Hall Pav 1 Red Hall Pav 2 Green Hall Pav 4
10:30 - 12:00 INAUGURAL Meeting
E-Commerce: an opportunity for the furnishing sector? Can an independent stores use the internet as a sales channel?


(by Federmobili and Innova.com)

simultaneous italian / english translation service
   
14:15 - 15:00 Mistakes you should never make. The equilibrium between turnover, margins, costs and investments (A.Scognamiglio)

(by Innova.com)
Soft World (A. Van Der Sande)

(by Abitare 100% Project)
Meet the makers "E-commerce is not enough (S.Schiavo)

(by Abitare 100% Project)

simultaneous italian / english translation service
16:00 - 16:45 A TOUR OF SELF-PRODUCTION (M. Romanelli; I.Vianello)

(by Abitare 100% Project)
Shops in the multi-channel era: how to integrate on and off line (A. Boaretto)

(by Innova.com)
New horizon for made in Italy: design, retail, web (N. Zago)

(by Abitare 100% Project)

simultaneous italian / english translation service
MONDAY 14 OCTOBER 2013
Ora Blue Hall Pav 1 Red Hall Pav 2 Green Hall Pav 4
10:15 - 11:00 Customer care (C. Mariani)

(by Innova.com)
Balancing the accounts in times of crisis
fundamental levers for correct management of points of sale (A. Silva)


(by Innova.com)
Renovate, furnish and customise property in times of crisis (A. Castrignano)

(by Abitare 100% Project)

simultaneous italian / english translation service
12:00 - 12:45 Treehouses. Desiging minimal speces in nature (A. Wenning)

(by MQaa studio with ADI)
Are we still capable of selling? Productive management of stress in the sales process (F. Turchini)

(by Innova.com)
The evolution of living - Elle Decor Italy exhibition (L. Peraldo)

(by Abitare 100% Project)

simultaneous italian / english translation service
14:15 - 15:00 UNO : DUE (P. Lissoni)

(by Innova.com)
Kitchens on the Web

(by Ambiente cucina)
From representative to service agency: successful case histories (F. Turchini)

(by Innova.com)
16:00 - 16:45 What sales tools will still be effective? Can an estimate formulated in a certain way make all the difference? (C. Mariani)

(by Innova.com)
Highlighting objects in point of sale (Ulderico Lepreri)

(by Abitare 100% Project)
Design - Industry - Market debate with Roberto Archetti, Poltrona Frau; Patrizia Moroso, Moroso, Carola Bestetti / Living Divani, Giulio Cappellini, Cappellini

(by Abitare 100% Project)

simultaneous italian / english translation service
TUESDAY 14 OCTOBER 2013
Ora Blue Hall Pav 1 Red Hall Pav 2 Green Hall Pav 4
10:15 - 11:00 Community effects and viral effects: how they work and they can be exploited to create visibility, customer loyalty, recall and action (M. Geraci, F.Salvati)

(by FederlegnoArredo)
Using light to attract and communicate (M. Fiore)

(by Innova.com)
Innovation Retail o Revolution Retail?

(by Federmobili e Innova.com, in collaboration with For.te)
12:00 - 12:45 Community effects and viral effects: inexpensive and high yield - Gueerrilla marketng as a trigger for word-of-mouth effects (V.Bazzarin, F. Salvati)

(by FederlegnoArredo)
Using set-ups to attract and communicate (V. Iannilli)

(by Innova.com)
The Hidden Light (P. Castiglioni)

(by Abitare 100% Project)

simultaneous italian / english translation service
15:00 - 16:30 Closing FORUM
Design - Industry - Distribution: inter-generational comparison


simultaneous italian / english translation service