History

Abitare 100% Project: a history of creativity and culture

Founded in 1986 and for twenty-five years essentially dedicated to classic furniture, the exhibition saw VeronaFiere as a landmark and reference market given the vicinity of a district with special expertise and vocation for this type of production. As the years went by and markets expanded, it became clear that the conventional "divisions" between high-crafts and industry, large and small-scale production, technology and traditional techniques were out of date. The exhibition therefore widened its original vocation, even on a temporary basis, to include the entire home-system context (textiles, accessories, giftware, interior finishing), becoming at the same time renowned for in-depth experimental action and the organisation of scenario events essentially entrusted to the design world traditionally very focused on such themes.
As of 2011, Abitare il Tempo 100% Project was "re-founded", through a process based on attentive "listening" to the world of production and distribution, as well as timely analysis of the latest furnishing market mechanisms from design through to consumption.

Beginning from 2013, may we take this opportunity to highlight two important innovations:

  • new trademark - a strong, balanced brand that faithfully reflects the mission of Abitare;
  • international approach - the new claim in English strengthens the appeal to the global market.

The significant success of professional visitors, excellent exhibitors, testimonials and high-profile, expert consultants and events designed not to astonish but to ensure further knowledge value for meetings all decreed the success of Abitare il Tempo 100% Project right from the debut edition in October 2011.

Abitare 100% Project today is an apparently atypical exhibition since - unique of its kind among so many product-focused events coming on to the market with alternate fortunes - its formula emphasis the distribution meeting aspect, seen today as the part of the production-distribution-consumption value chain that has the greatest need to develop, update and evolve its enterprise content. The demonstration and testimony of this concept come with the forty specialist workshop and seminars attended by almost 3000 people.

Abitare 100% Project equally offers production companies a unique and original landmark, as an occasion for meetings that at the same time involves commercial and strategic aspects, with a wealth of informative approaches and networking opportunities with distribution.

The significant success of professional visitors, excellent exhibitors, testimonials and high-profile, expert consultants and events designed not to astonish but to ensure further knowledge value for meetings all decreed the success of Abitare il Tempo 100% Project right from the debut edition in October 2011.