Information, training, trends, design, communication, sales, market scenarios, design of points of sale: all this and much more in an impressive programme of workshops held by authoritative experts in the various disciplines covered.
TITLES AND CONTENT - 2013 MEETINGS; conferences and workshops are divided into 3 theme areas:
SUNDAY 13 OCTOBER 2013 |
Ora |
Blue Hall Pav 1 |
Red Hall Pav 2 |
Green Hall Pav 4 |
10:30 - 12:00 |
INAUGURAL Meeting
E-Commerce: an opportunity for the furnishing sector? Can an independent stores use the internet as a sales channel?
(by Federmobili and Innova.com)
simultaneous italian / english translation service
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14:15 - 15:00 |
Mistakes you should never make. The equilibrium between turnover, margins, costs and investments (A.Scognamiglio)
(by Innova.com)
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Soft World (A. Van Der Sande)
(by Abitare 100% Project)
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Meet the makers "E-commerce is not enough (S.Schiavo)
(by Abitare 100% Project)
simultaneous italian / english translation service
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16:00 - 16:45 |
A TOUR OF SELF-PRODUCTION (M. Romanelli; I.Vianello)
(by Abitare 100% Project)
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Shops in the multi-channel era: how to integrate on and off line (A. Boaretto)
(by Innova.com)
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New horizon for made in Italy: design, retail, web (N. Zago)
(by Abitare 100% Project)
simultaneous italian / english translation service
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MONDAY 14 OCTOBER 2013 |
Ora |
Blue Hall Pav 1 |
Red Hall Pav 2 |
Green Hall Pav 4 |
10:15 - 11:00 |
Customer care (C. Mariani)
(by Innova.com)
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Balancing the accounts in times of crisis
fundamental levers for correct management of points of sale (A. Silva)
(by Innova.com)
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Renovate, furnish and customise property in times of crisis (A. Castrignano)
(by Abitare 100% Project)
simultaneous italian / english translation service
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12:00 - 12:45 |
Treehouses. Desiging minimal speces in nature (A. Wenning)
(by MQaa studio with ADI)
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Are we still capable of selling? Productive management of stress in the sales process (F. Turchini)
(by Innova.com)
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The evolution of living - Elle Decor Italy exhibition (L. Peraldo)
(by Abitare 100% Project)
simultaneous italian / english translation service
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14:15 - 15:00 |
UNO : DUE (P. Lissoni)
(by Innova.com)
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Kitchens on the Web
(by Ambiente cucina)
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From representative to service agency: successful case histories (F. Turchini)
(by Innova.com)
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16:00 - 16:45 |
What sales tools will still be effective? Can an estimate formulated in a certain way make all the difference? (C. Mariani)
(by Innova.com)
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Highlighting objects in point of sale (Ulderico Lepreri)
(by Abitare 100% Project)
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Design - Industry - Market debate with Roberto Archetti, Poltrona Frau; Patrizia Moroso, Moroso, Carola Bestetti / Living Divani, Giulio Cappellini, Cappellini
(by Abitare 100% Project)
simultaneous italian / english translation service
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TUESDAY 14 OCTOBER 2013 |
Ora |
Blue Hall Pav 1 |
Red Hall Pav 2 |
Green Hall Pav 4 |
10:15 - 11:00 |
Community effects and viral effects: how they work and they can be exploited to create visibility, customer loyalty, recall and action (M. Geraci, F.Salvati)
(by FederlegnoArredo)
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Using light to attract and communicate (M. Fiore)
(by Innova.com)
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Innovation Retail o Revolution Retail?
(by Federmobili e Innova.com, in collaboration with For.te)
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12:00 - 12:45 |
Community effects and viral effects: inexpensive and high yield - Gueerrilla marketng as a trigger for word-of-mouth effects (V.Bazzarin, F. Salvati)
(by FederlegnoArredo)
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Using set-ups to attract and communicate (V. Iannilli)
(by Innova.com)
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The Hidden Light (P. Castiglioni)
(by Abitare 100% Project)
simultaneous italian / english translation service
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15:00 - 16:30 |
Closing FORUM
Design - Industry - Distribution: inter-generational comparison
simultaneous italian / english translation service
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